British Gas introduces ‘The Things’.

British Gas tasked us with coming up with a new brand platform. Something that would tell the nation that they do more than gas. They can take care of everything in your home and bring total peace of mind. And so a family of ‘Things’ and a new campaign line was born; Taking care of Things.

The Things have took over Gogglebox, Channel 4 idents, The Metro, social channels, most of the OOH sites across the UK. The Things are even on the side of their British Gas engineers vans as well as being turned into soft toys.

The platform has already received 5 stars on David Reviews as well as pick of the day, System 1 ad of the week, campaign ad of the day, but more importantly it’s picking up lots of love online and within the hearts of the nation.